Iris TAM - Pit-a-Pat | Final Year Project

Community fundraising piggy bank

Interactive donation kiosk and app for small-scale NGOs

Final Year Project

Pit-a-Pat is an all-in-one donation platform for small NGOs. It aims to strengthen community bonding and resilience by developing donation habits among the general public. Charities face the challenge of distrust and ignorance from the general public due to information overload and failures to capture attention. Small NGOs are flexible in directly helping local residents; they are closer to the people in need. Especially during the pandemic, they deliver immediate help to people. Their works deserve our recognition and support. Small NGOs suffer more from having little marketing budget and unstable funding sources compared to well-established NGOs.

Pit-a-Pat focuses on making the donation experience more accessible and transparent. By setting up donation kiosks in public train stations for every district in Hong Kong, Pit-a-Pat helps small NGOs get low-cost advertising opportunities and reach a wider donor and donee base. Each kiosk focuses on small NGOs that are active in the community. For donors, Pit-a-Pat provides a convenient and engaging experience to make donations and connect with NGOs in their community. The platform can help raise awareness of community issues and make people feel empowered by contributing to the community.

For full report please visit: https://indd.adobe.com/view/74f7f847-5136-4b47-892e-66473f4e0442

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Pit-a-Pat app helps people explore the charities and events in their community, they can track the charity cause they support and engage with charities. The app helps making donation a long-term habit.

Piggy’s nose is served as remote control which increases its usability

Piggy's eye show emotion, coin clinking sounds capture attention from passenger

The kiosk is for continuous small-amount donation

How Pit-a-Pat works

6 levels of change

User experience of kiosk

The main interfaces (Kiosk)

Content-based quick navigation system: it shows relevant content and infographic that clear general concerns instead of boring background information

The kiosk serves as a low cost advertising opportunities to help build up brand image and trust

The kiosk shows real-time donation records, it gives a sense of participation in the common cause which promotes motivation for giving

Paper receipt as transitional touchpoint

3 effects that help with the habit-making process

1. Reinforce brand impression
The receipt might stay with the user for a while (in their pocket & forget about it/ take a out after a while, dispose). Meanwhile user will develop impression and trust

2. Develop a habit of collecting receipt
The messages on the receipt are different everytime. That gives an incentive for donating with the kiosk

3. Develop commitment
The QR code make it easy to futher engage and make long term commitment

* Studies shown a thank you message that addresses the donor's name can increase the level of satisfaction. By scanning the QR code on the receipt through the kiosk, the user can get customised suggestion and the kiosk recognises the user after signing up with the mobile app.

Pit-a-Pat app interfaces

Posters for promoting the brand

For promoting the platform, these posters will be posted in the community

Research framework & insight summary

User journey map

I identified different categories of users for catering to users with different needs

Most people belong to the Type D category, they engaged with reactive and low engagement donation channels like flag selling and charity voucher

Flowchart

Info board